Over 12 years, working closely with Ford's lead creative agencies — first BBDO, then Wieden & Kennedy — I played a central role in evolving and iterating on the brand platform, helping to shape not just individual campaigns but the long-term creative direction of one of the world's most iconic automotive brands.

Across that time, I led work spanning multiple car launches and two major global brand campaigns, rapidly building out executions across the full vehicle range and translating the overarching creative platform into every channel and touchpoint — from above-the-line and digital, through to CRM, social, and performance marketing — across more than 20 markets worldwide.